Tag Archives: Social Media

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Graphic Design & Branding in Social Media

With every company now setting up a business presence online whether it be Twitter, Facebook or Google+ it is important that they are consistent with their brands across their chosen platforms. This is so your audience can be sure its you and that it seems as if it is an extension of your existing forms of communication.

Setting up social media accounts for business is fairly straight forward, the most popular problem people encounter is that Social Media channels are all different and all require different sized graphics. This can cause a lot time being wasted searching for the correct specification that an image needs to fit as some will ask for different pixel size, some different resolution, some different format all together. You then have to go through the stress of finding relevant images for your profile pictures, avatars, backgrounds, cover photos (the list is endless)…

Through these issues myself and our Graphic Designer – Dan Walsh have created an infographic to help anyone else struggling to find the correct size graphic for the most popular social media platforms. We hope the infographic is of use as it has become a vital tool to our own social media branding tasks.

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SharpFutures Creative Digital Experience Day at The Sharp Project

Earlier on this week Dan, our graphic Designer and myself both hosted a workshop to a group of school pupils on Social Media Marketing and the term ‘Viral’.

The workshop lasted for 30 minutes and during that time we had to explain what Social Media is and how it can be utilised as a tool for Marketing.
We also gave a quick summary of each of our job roles and how Social Media Exec and a Graphic Designer work closely together to ensure all online presence is visual and meets brand guidelines.

The second half of the workshop was an activity to let the pupils put what they have learned into practice. We split the group into 2 teams to compete against each other at producing the best plan for
a social media strategy in creating a viral campaign. To help the pupils along we gave each team the choice of 4 products, things such as a sports drink of a new games console.
The pupils came up with some great, very unique ideas that could be used integrating social media and product marketing to gain the most coverage of their chosen brand/product.
It was a great experience for myself personally, as I normally the one in the learning seat.

It was a good reflection on my time at SharpFutures and how I have been able to take a set of skills learned and then pass it on to hopefully sway the next generations mindset in what careers
they may look at getting in to in the near future. Judging by feedback and seeing comments across twitter the students seemed to really enjoy being introduced to the creative digital sector,
with it being one of the fastest growing sectors I believe what we achieved from the workshop only contributes to the future growth.