I was tasked with project a month ago, where I was to create one business card for both sites.
However according to the branding guidelines; the two logo’s cannot appear next to each other, which presented a slight challenge.
I created a version for five members of the management team, across the two sites. Some of these members work solely at one site or other or both which dictated the two sides of the business cards.
I had slight challenge at one point with colour formatting in one of the logo’s, the studio at the printers had a problem with the PMS colour formats used in the PDF logo’s which I’d not come across before. The fix for this was to simply save out the PDF’s as CMYK colour images ready for print. I’m pleased with the outcome and hope they are used effectively for networking and marketing the two sites.
With every company now setting up a business presence online whether it be Twitter, Facebook or Google+ it is important that they are consistent with their brands across their chosen platforms. This is so your audience can be sure its you and that it seems as if it is an extension of your existing forms of communication.
Setting up social media accounts for business is fairly straight forward, the most popular problem people encounter is that Social Media channels are all different and all require different sized graphics. This can cause a lot time being wasted searching for the correct specification that an image needs to fit as some will ask for different pixel size, some different resolution, some different format all together. You then have to go through the stress of finding relevant images for your profile pictures, avatars, backgrounds, cover photos (the list is endless)…
Through these issues myself and our Graphic Designer – Dan Walsh have created an infographic to help anyone else struggling to find the correct size graphic for the most popular social media platforms. We hope the infographic is of use as it has become a vital tool to our own social media branding tasks.
Find out what it’s like to be part of the SharpFutures talent pool below