The event is aimed at encouraging women and especially young women to embark on careers in the Creative Digital sector.
SharpFutures hosted over 150 women at the free, sold-out event which saw inspirational talks, workshops, networking, biographies & interviews with some famous and aspirational female figures. Again the event went down very well, and we encouraged attendees to network and meet each other by setting up a competition to win an iPad mini via Twitter for people who tweeted about who they’ve met and what they do!
Our in-house social media marketing team managed an interactive social media campaign on the back of Digital Teapot 14. This campaign was strategically very content driven as it was to create a live feed throughout the day for people who were unable to attend. It was also an opportunity for attendees of the event to add content of their own and spread the positive atmosphere from within the event. The campaign and conversation resulted in #DigitalTeapot14 trending within an hour from the doors opening due to the high volume of people talking about #DigitalTeapot using the hashtag – an achievement which took over five hours last year!
If you are interested in reading some of the material from Digital Teapot 14, we will be making some of the presentations available for download:
Earlier on this week Dan, our graphic Designer and myself both hosted a workshop to a group of school pupils on Social Media Marketing and the term ‘Viral’.
The workshop lasted for 30 minutes and during that time we had to explain what Social Media is and how it can be utilised as a tool for Marketing.
We also gave a quick summary of each of our job roles and how Social Media Exec and a Graphic Designer work closely together to ensure all online presence is visual and meets brand guidelines.
The second half of the workshop was an activity to let the pupils put what they have learned into practice. We split the group into 2 teams to compete against each other at producing the best plan for
a social media strategy in creating a viral campaign. To help the pupils along we gave each team the choice of 4 products, things such as a sports drink of a new games console.
The pupils came up with some great, very unique ideas that could be used integrating social media and product marketing to gain the most coverage of their chosen brand/product.
It was a great experience for myself personally, as I normally the one in the learning seat.
It was a good reflection on my time at SharpFutures and how I have been able to take a set of skills learned and then pass it on to hopefully sway the next generations mindset in what careers
they may look at getting in to in the near future. Judging by feedback and seeing comments across twitter the students seemed to really enjoy being introduced to the creative digital sector,
with it being one of the fastest growing sectors I believe what we achieved from the workshop only contributes to the future growth.
The Super Bowl is one of America’s biggest sporting events of the year, a lot of businesses tap into the fact they know the event will have millions of eyes watching it and therefore splash out the money to ensure their products are being seen by this mass amount of viewers.
More recently a second screen has been added to the Super Bowl, this second screen is social media. Over 24.9 millions tweets were generated in relation to the Super Bowl topping last years figure of 24.1 million. With these kinds of figures all the big brands have realised they need to have a strong presence on not only TV commercials during the event, but an online social presence.
Some of the big names include Budweiser, Audi, Jaguar and Coca-Cola all had a strong TV advert. The Budweiser advert topping the chart received an impressive 23.5 million views but on the back of that also received 317,885 social interactions as they had a strong social campaign running to support the TV advert.
Days after the event, Budwesier are still able to carry on the buzz surrounding their advert through the communication with their audience via social media.
On Friday 17th of January I attended an Urban Sketching Workshop on the 3rd floor of Selfridges in Manchester. The workshop was part of the Selfridges Festival of Imagination, which is hosting events until 20th February.
The workshop seemed to attract a wide array of people of all ages and abilities, although I was probably youngest there. Urban sketching is a fairly loose term which one can apply to sketching from sight (she was very particular about this point) of anything that can be found in an urban environment, including interiors.
We were told to go off into the immediate surrounding area and sketch whatever we saw, this allowed for a great deal of diversity in subjects and styles from everyone in the group. I personally went onto exchange square and sketched the Corn Exchange – but some people drew the interior of Selfridges, from escalators to clothes rails – which was very interesting when we came back together to look at everyones work, as there was no two sketches the same and very few sketches of the same subjects.
Although there wasn’t a great deal of tutelage it was an interesting experience, and we were encouraged to come along to the Manchester Urban Sketching Group (of which Simone Ridyard is founder) if we enjoyed and wanted to build upon what we’d done.
I have spent several days working with one of The Sharp Project‘s tenants Mighty Giant, who specialise in design & motion. They came up with a very creative and original way of marketing themselves this Christmas; by creating 120 home-made crackers and sending three in a box to 40 of their clients who they’d like to work with again.
I was drafted in to help with the production of these crackers, which I think were very well thought through; each cracker is one piece of card cut and scored as a net featuring their logo in the central panel. They are of a much higher standard in design and contents than your average christmas cracker; featuring gourmet tea, personalised pixel rulers and festive thorntons chocolate! They will definitely catch the attention of potential clients due to their originality and creativity and the fact that they are entirely home-made. I think to stand out from the crowd these are very important factors to consider when marketing your company, which was a useful lesson to learn.
Please see this link for Mighty Giant’s showreel to give you an idea of the work they do!
The following project was the brainchild of Neilson Reeves; to create a ghost of Christmas – showcasing the some of skills and facilities on offer at The Sharp Project and create a Christmas-themed image.
Below are some images of the process and the making of film, along with the finished product. Please click here for the full article from Neilson Reeves.
(click to enlarge)
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How it’s made:
Here is the finished image:
(click to enlarge)
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LeanConf 2013 was a 2-day Lean Start-up, Lean UX and Product conference for entrepreneurs, designers and innovators, attended by over 150 people from across the UK, Europe and the United States.
It took place at The Sharp Project across October 26th – 27th and the SharpFutures Talent Pool helped in running the event. The SharpFutures team and volunteers were onsite for the event to support the LeanConf staff with managing the event ensuring they had everything they needed in place, as well as posting on the #LeanConf hashtag.