Category Archives: Social Media

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Graphic Design & Branding in Social Media

With every company now setting up a business presence online whether it be Twitter, Facebook or Google+ it is important that they are consistent with their brands across their chosen platforms. This is so your audience can be sure its you and that it seems as if it is an extension of your existing forms of communication.

Setting up social media accounts for business is fairly straight forward, the most popular problem people encounter is that Social Media channels are all different and all require different sized graphics. This can cause a lot time being wasted searching for the correct specification that an image needs to fit as some will ask for different pixel size, some different resolution, some different format all together. You then have to go through the stress of finding relevant images for your profile pictures, avatars, backgrounds, cover photos (the list is endless)…

Through these issues myself and our Graphic Designer – Dan Walsh have created an infographic to help anyone else struggling to find the correct size graphic for the most popular social media platforms. We hope the infographic is of use as it has become a vital tool to our own social media branding tasks.

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SharpFutures Creative Digital Experience Day at The Sharp Project

Earlier on this week Dan, our graphic Designer and myself both hosted a workshop to a group of school pupils on Social Media Marketing and the term ‘Viral’.

The workshop lasted for 30 minutes and during that time we had to explain what Social Media is and how it can be utilised as a tool for Marketing.
We also gave a quick summary of each of our job roles and how Social Media Exec and a Graphic Designer work closely together to ensure all online presence is visual and meets brand guidelines.

The second half of the workshop was an activity to let the pupils put what they have learned into practice. We split the group into 2 teams to compete against each other at producing the best plan for
a social media strategy in creating a viral campaign. To help the pupils along we gave each team the choice of 4 products, things such as a sports drink of a new games console.
The pupils came up with some great, very unique ideas that could be used integrating social media and product marketing to gain the most coverage of their chosen brand/product.
It was a great experience for myself personally, as I normally the one in the learning seat.

It was a good reflection on my time at SharpFutures and how I have been able to take a set of skills learned and then pass it on to hopefully sway the next generations mindset in what careers
they may look at getting in to in the near future. Judging by feedback and seeing comments across twitter the students seemed to really enjoy being introduced to the creative digital sector,
with it being one of the fastest growing sectors I believe what we achieved from the workshop only contributes to the future growth.

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Social Media: The second screen to the Super Bowl

The Super Bowl is one of America’s biggest sporting events of the year, a lot of businesses tap into the fact they know the event will have millions of eyes watching it and therefore splash out the money to ensure their products are being seen by this mass amount of viewers.

More recently a second screen has been added to the Super Bowl, this second screen is social media. Over 24.9 millions tweets were generated in relation to the Super Bowl topping last years figure of 24.1 million. With these kinds of figures all the big brands have realised they need to have a strong presence on not only TV commercials during the event, but an online social presence.

Some of the big names include Budweiser, Audi, Jaguar and Coca-Cola all had a strong TV advert. The Budweiser advert topping the chart received an impressive 23.5 million views but on the back of that also received 317,885 social interactions as they had a strong social campaign running to support the TV advert.

Days after the event, Budwesier are still able to carry on the buzz surrounding their advert through the communication with their audience via social media.

You can view their Twitter profile here and follow them @Budwesier

Below, you can also view the TV ads mentioned

Budweiser

Audi

https://www.youtube.com/watch?v=zl0zw1YVZd4

Jaguar

Coca-cola