The Space Project is Manchesters newly-built flagship drama & production facility, located in West Gorton 5 minutes from Central Manchester – it is the site of the old Fujitsu & ICL computer housings. The Space Project was built in response to meet the growing demand for high quality, flexible production space in the North West.
I was recently briefed on a design project for a combined marketing, technical specification and business card functioning print device for The Space Project.
We chose a Z-Card format, as we thought this would be the most suitable and effective for our needs. The Z-Card is useful as it functions like a business card whilst folded up but as a double-sided sheet when unfolded (much like the classic Ordnance Survey map layout). The target audience are production teams so we thought this format would be easy to distribute , and are pocket/wallet-sized rather than having a large A4 folder like The Sharp Project brochure.
The Z-Card needed to be graphic guide to the site for productions and visitors, and also display all the features of the site and the technical specifications of the production facilities. At times this proved to be a challenge as we don’t have any photographs of the site, and we had no customer-facing footprints of the space except for the stylised logo.
On the first side I produced a simplified footprint of all customer-facing rooms and areas that will be used on the Ground Floor and First Floor with detailed dimensions and power specs for each sound stage.
On the reverse side I used stills from the CGI animated marketing fly-through (produced by The Drawing Room) to annotate and visually demonstrate the spaces without using too much text which wouldn’t be read.
We tried to leave empty space on both sides so that the diagrams could be annotated and people could make notes on them to enhance the card to their needs. The card will also serve as a preliminary basic marketing tool until we produce a proper brochure, like we did for The Sharp Project.
I’m pleased with the outcome of the printed Z-Card and I hope it proves useful to staff and customers.