The event is aimed at encouraging women and especially young women to embark on careers in the Creative Digital sector.
SharpFutures hosted over 150 women at the free, sold-out event which saw inspirational talks, workshops, networking, biographies & interviews with some famous and aspirational female figures. Again the event went down very well, and we encouraged attendees to network and meet each other by setting up a competition to win an iPad mini via Twitter for people who tweeted about who they’ve met and what they do!
Our in-house social media marketing team managed an interactive social media campaign on the back of Digital Teapot 14. This campaign was strategically very content driven as it was to create a live feed throughout the day for people who were unable to attend. It was also an opportunity for attendees of the event to add content of their own and spread the positive atmosphere from within the event. The campaign and conversation resulted in #DigitalTeapot14 trending within an hour from the doors opening due to the high volume of people talking about #DigitalTeapot using the hashtag – an achievement which took over five hours last year!
If you are interested in reading some of the material from Digital Teapot 14, we will be making some of the presentations available for download:
You can also follow our speakers on Twitter or Linkedin: