Social Media: The second screen to the Super Bowl

The Super Bowl is one of America’s biggest sporting events of the year, a lot of businesses tap into the fact they know the event will have millions of eyes watching it and therefore splash out the money to ensure their products are being seen by this mass amount of viewers.

More recently a second screen has been added to the Super Bowl, this second screen is social media. Over 24.9 millions tweets were generated in relation to the Super Bowl topping last years figure of 24.1 million. With these kinds of figures all the big brands have realised they need to have a strong presence on not only TV commercials during the event, but an online social presence.

Some of the big names include Budweiser, Audi, Jaguar and Coca-Cola all had a strong TV advert. The Budweiser advert topping the chart received an impressive 23.5 million views but on the back of that also received 317,885 social interactions as they had a strong social campaign running to support the TV advert.

Days after the event, Budwesier are still able to carry on the buzz surrounding their advert through the communication with their audience via social media.

You can view their Twitter profile here and follow them @Budwesier

Below, you can also view the TV ads mentioned